CLARIANT »STORY OF APPRECIATION«

client. clariant ag
agency. mutabor

creative director. alexander hanowski
art-director. antje adamovsky
copy. oliver muetterthies
client service director. kathrin diekmann
client service manager. birte schumacher

filmproduction. tony petersen film, hamburg
director. ole peters
post-production. sehsucht, hamburg
producer. christiane muehlstegen
music. sounddesign. supreme music, hamburg
voice over. alan orpin

This imagefilm reflects the essence of a one year long rebranding process. As part of an all-encompassing roll-out incl. a global internal campaign, an external launch campaign, a fully fledged brand showroom and a big three-day launch event in July 2012 - the film celebrates Clariant's new motto "What is precious to you?" creative director. alexander hanowski art-director. antje adamovsky copy. oliver muetterthies client service director. kathrin diekmann client service manager. birte schumacher