SWISS RE

client. swiss re
agency. ayr, zurich
production. markenfilm crossing
Architektur&Exponat: Bellprat Associates AG

Markenfilm Crossing has created a unique 3D LED show for the 150 years anniversary of Swiss Re. Giant head sculptures, symbolising the 'open minds' theme of the anniversary, are brought to life with over 36,000 LEDs and more than 7.5km of cable. We designed the visual content that plays on the contoured surface of each 3D head. At Swiss Re's events, children used iPads to draw digitally onto the giant heads. In a cooperation with Lucerne Festival, we even used the heads as visual expression of the orchestra music by performing a live VJ session. A technological and visual challenge with over 200 engineering days: Several thousand guests experienced the impressive installation in Zurich, London, New York and Beijing.